Professional Services Websites: 8 Essential features for Success
Professional Services Websites: 8 Essential Features for Success Clear, Unique Service Offer Know Your Customers Visual Identity Mobile-First Design Structure Include Video Social Proof Up-To-Date Content Call to Action Professional services providers have unique needs when building business, nowadays. The website is generally one of the first things that prospective new clients see, before making […]
10 Key Features a Tradesperson’s Website Must Have to be Effective
What Should a Tradesperson’s Website Contain? Find out with this checklist guide for all trades. You’ve probably already got a tradesperson’s website but want it to deliver more business for you. Or maybe you’re starting from scratch; a new business venture and you’re looking for some advice. Check out the top 10 features that any […]
7 Actions for SMEs in Developing a Winning Customer Strategy
7 Actions for SMEs in Developing a Winning Customer Strategy An effective and winning customer strategy will cut across the traditional, functional silos of most companies. It will form a central part of the marketing, sales, customer service and CRM functions, plus any others that come into direct contact with the most important people in […]
Free local marketing idea for independent retailers
Free local marketing idea for independent retailers How about this for a great, free, local marketing idea that’s also ecologically sound and recycles natural resources? Local Marketing Idea A few months ago I was in need of some packaging material. We were about to embark on a kitchen project at home and needed to empty […]
An explosion in customer engagement through social media need not cause a headache
An Explosion in Customer Engagement through Social Media need not cause a Headache As customer engagement through social media becomes the norm in customer service, logistical issues of handling volumes of conversations can become a challenge. This is especially true if it builds quickly. The immediacy of social media and the customer service expectations of many markets […]
Sales and Marketing Health Checks are Free for Micro-Businesses!
Sales and Marketing Health Checks are Free for Micro-Businesses! A Sales and Marketing Health Check is the best way for smaller businesses to review their commercial performance. It’s an unbiased, structured, external review of your sales and marketing activity, delivered by Coyne Sales and Marketing. You get a straightforward, visual report at the end that […]
Target Market Persona: Paint Some Personality Into It
Target Market Persona: Paint Some Personality Into It The target market persona is a fundamental building block of modern marketing. Is marketing a science or an art? A bit of both if you’re doing it properly, according to my experience and most writers. (See Brand Quarterly for a good exposition) Nowhere is this more evident […]
Why is a Marketing Health Check Vital for All Businesses?
Why is a Marketing Health Check Vital for All Businesses? The Marketing Health Check from Coyne.Marketing enables you to review your marketing activity against expectation and best-practice. In doing so, it delivers an unbiased, external perspective of your business. This can help you to improve what you’re doing and get greater value for money from […]
5 Great Reasons to Use a Customer Experience (CX) Specialist Independent Consultant
5 Great Reasons to Use a Customer Experience (CX) Specialist Independent Consultant If you’re considering a customer experience transformation, CX audit or CEM programme, make sure you use an independent consultant. Customer experience management transformations are large projects that cut across most your business. I always advocate a pilot programme; however, you’ll only realise the […]
CUSTOMER EXPERIENCE AUDIT (CX AUDIT) #2: Six Step Guide
CX audit in 6 steps to improve customer journey & meet business objectives. How to deliver customer experience audit, customer journey maps, personas devt.