Case Study: Heckford Norton Solicitors
The Company
Established in 1919, Heckford Norton are a firm of solicitors offering a full range of legal services from three offices, in Saffron Walden, Letchworth and Stevenage. There are four partners, eight fee earners and several administrative staff.
The Brief
The first work that Heckford Norton asked the agency to produce was a poster to promote their wills, probate and power of attorney work to passing pedestrians in Saffron Walden. This was in 2017. In 2018, they asked for a proposal to redevelop their website and to manage updates on an ongoing basis.
Delivered
The first project was the poster (left) which soon had to be moved indoors as the fee-earner concerned became too busy and couldn’t expand capacity!
The website was developed at the end of 2018 and beginning of 2019. Measurement criteria were added so they could see the volume of traffic and where it went, via Google Analytics, which they had not seen before. Within a few months, they were getting over 1,000 visitors a month to it. Since its redevelopment we’ve added podcasts and re-designed their company logo, to celebrate the firms centenary in 2019.
Web hosting has been relocated and is now managed by Coyne.Marketing on the firm’s behalf.It was made to be more secure and included responsiveness to different screen sizes, such as mobiles and tablets.
In addition SEO and search engine marketing services are provided, including maintaining Google Business profiles for each branch and establishing and monitoring of Google Reviews.
