The days of asking a sales representative for information about a company and its products or services are long-gone. Nowadays, prospective buyers research your business before they talk to you.
They research you via web searches, recommendations and relevant links. So, you need to get found by the right people in multiple ways. And the information you put out there should be consistent, on-message and relevant to the audience at all times.
This is content management. It cuts across all aspects of digital marketing; web design, SEO/SEM, social media, online advertising and PR.
The content can be blogs, landing pages, social media posts, PPC ads, press releases, case studies and more. It can be the written word, video, photography, podcast… The list goes on.
The management side of it means there needs to be a plan. A plan to consistently cover as many bases as you can. To attract potential buyers to your business.
Coyne.Marketing will help you with this vital task in digital marketing. Content calendars, an understanding of what works when and how to put together a multi-media campaign at minimal cost.
To find out more about the Coyne.Marketing content management capability and services, set up an online video call or meeting at your offices.
4 REASONS TO BE CONFIDENT IN COYNE.MARKETING
Quotes are free. All content management and creation costs are itemised, up-front and agreed before work commences. As are schedules, so you’ll know when you’ll get the finished result. What you see is what you get with Coyne.Marketing. All work is undertaken in the UK.
Content management and creation need not be expensive. Ask for a free, no obligation quote and it’ll be competitive.
Content management requires a continuous, long-term commitment to be effective. So, a rolling monthly retainer usually works best, with regular reviews. And there are no nasty tie-ins or exit fees if you want to move elsewhere.
I’ll try not to baffle you with digital marketing jargon; I prefer plain English when communicating with clients. I’ll explain what we’re doing and why, so you understand the value of the work. We’ll try to adopt your style and tone of voice when writing content, so it reflects how you want to be seen in your market.
There are many cheap alternatives offshore, but don’t be fooled into thinking that anyone for whom English is not their first language can write for your business. Similarly those that write pretty words but pay no heed to the SEO considerations, are missing the point of content management.
My philosophy is to start from the premise that it’s a commercial project, usually to help clients to sell more. So we incorporate SEO requirements throughout, as well as making all of your content relevant to the target market, as you’d expect.