FREE MARKETING HEALTH CHECK
A Marketing Health Check from Coyne.Marketing enables you to review your marketing activity against expectation and best-practice. In doing so, it delivers an unbiased, external perspective of your business. This can help you to improve what you’re doing and get greater value for money from your marketing investment.
Scope of Marketing Health Check
This is a top-level marketing audit; a review of your marketing plan, objectives, strategies and current activities. It’s based on responses to a set of key questions and evaluating your past activities. The objective is to determine what’s working and what’s not.
Consequently, this enables you to identify areas for improvement. Output is in the form of a two-page summary report.
It’s FREE for all SME businesses, as long as you’ve used some marketing activity in the past 12 months.
There are nine areas of marketing that are explored in the Marketing Health Check. Firstly, we look at Brand, Customers and Planning.
Then we consider your marketing activities. This covers online, offline and content strategies as well as measurability and effectiveness. Finally, business development and your marketing operations.
There are 100 questions in the Coyne.Marketing Health Check.
You’ll see an instant visualisation of feedback for discussion and receive a 2-page report within 2 working days. This highlights your marketing strengths and weaknesses; it allows you to review your marketing effectiveness from an external perspective. From here, you can make changes as appropriate, with confidence.
TERMS and CONDITIONS
Devised and created in-house, these health checks are unique questionnaires. They graphically reveal a company’s commercial strengths and development priorities. You’ll see visual output instantly for discussion and receive a written report within 48 hours.
Each Marketing Health Check requires a structured interview, at client premises, in line with Government social distancing guidelines.
This may be changed to an online video call, by mutual agreement.
You should make at least one senior executive or company director available, who can answer for the business.
Each Health Check requires a structured interview, which may be via online video call, by mutual agreement.
You should make at least one senior executive or company director available, who can answer for the business.
As there are 100 questions in the Marketing Audit questionnaire, you should allow 2 hours for the structured interview.
Then 30 minutes for a discussion around the output visualisation
FREE Marketing Health Checks are for SMEs only; any business with 150 employees or less.
You must have tangible marketing expenditure and activity during the past 12 months.
For a FREE Marketing Health Check, businesses should be within a 75-mile radius of Great Dunmow, Essex.
Outside of this area, a fee of £195 + VAT is charged for the service, plus travel expenses.
SERVICE SUMMARY: MARKETING HEALTH CHECK
- Free On-site or Online Marketing Health Check for SMEs
- 100 Questions Reveal Marketing Strengths and Weaknesses
- Instant Visualisation Plus 2-page Report in 48 hours
- No Obligation Other than Time to Complete Check for Qualifying SMEs
- Pragmatic and Efficient Use of Time
- Part of a Suite of Offline and Digital Marketing Services Available from Coyne.Marketing
MORE
Based in Great Dunmow, Essex, I use extensive commercial experience to support SMEs across East Anglia, the South East of England and Greater London. The focus is always on obtaining quantifiable step-changes for clients, to enable them to sell more at greater profitability.
For more information and an idea of how I approach challenges, check out some of my blogs. These ones below relate to health checks:
