OFFLINE ADVERTISING

offline_advertising | Coyne.Marketing

Since most customers move seamlessly between online and offline channels, our advertising must, as well. To that end, Coyne.Marketing ensures that digital knowledge and experience informs offline advertising campaigns, and vice-versa.

Of particular relevance to offline advertising is local advertising and marketing. This is something that we have strong experience of and can show examples of how it can work for any client seeking more business from its immediate locality.

While offline measurability of performance is often less precise than its digital counterpart, that’s not a reason to ignore the channel. There’s no reason not to try to measure offline activity as well. I’ll work with you to ensure that your ROI for offline activity can be evaluated.

With over 30 years of brand marketing excellence, I have a wealth of offline advertising experience.

Specifically, this includes:

  • Creating Offline Advertising and Media Strategy
  • Consumer advertising (B2C)
  • Trade advertising (B2B)
  • Print advertising (press, magazine, trade press, poster)
  • TV and cinema advertising

Did you know, for example, that you can buy advertising on ITV that’s delivered to areas down to postcode zone size? I have the contacts and TV experience to help you achieve this.

To find out more about the Coyne.Marketing offline advertising and marketing capability and services, set up an online video call or meeting at your offices.

Digital Marketing Institute 2015

OFFLINE ADVERTISING CASE STUDIES

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Quotes are free. All offline advertising and marketing costs are itemised, up-front and agreed before work commences. As are schedules, so you’ll know when you’ll get the finished result. What you see is what you get with Coyne.Marketing. All work is undertaken in the UK.

Traditional, offline advertising on a national scale can be expensive. However, by targeting sensibly, it’ll not cost you the earth. Ask for a free, no obligation quote and it’ll be competitive. 

Compared to many operating in this market, our fees are modest, with no nasty tie-ins or exit fees if you want to move elsewhere.

I’ll try not to baffle you with advertising and marketing jargon; I prefer plain English when communicating with clients. I’ll explain what we’re doing and why, so you understand the value of the work. We’ll try to adopt your style and tone of voice when creating advertising  materials, so they reflect how you want to be seen in your market.

Offline advertising can be daunting. Don’t leave it to anyone who doesn’t display empathy with your market or experience of the medium.  My philosophy is to start from the premise that it’s a commercial project, usually to help clients to sell more. 

In addition, there are numerous other services available from this full-service agency, including website design, web hosting, online advertising and other offline marketing.

SERVICE SUMMARY

traditional_offline_advertising_and_marketing
  • Offline Advertising to Consumer or Trade Customer Target Markets
  • Ad Production and Media Buying
  • Poster and Press Advertising
  • Local TV and Cinema Advertising Options
  • Comprehensive Reporting for Any Media
  • Pragmatic and Cost-Effective Offline Advertising
  • Part of a Suite of Offline Marketing Services Available from the Same Source

MORE

For more information and an idea of how I approach challenges, check out some of my blogs. These all relate to offline advertising and marketing:

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