SEO and SEARCH ENGINE MARKETING
Firstly, Search Engine Optimisation (SEO) is the cornerstone of all digital marketing activity. Consequently it should be the first thing you do, before website, advertising, content or social media development. Whatever you’re creating, it needs to be found by your target market. SEO will help you to achieve that.
The main difference between Search Engine Marketing (SEM) and SEO is that SEM is a paid strategy, including PPC ads and SEO is an organic strategy.
First I seek a full understanding of your business, customers and objectives. Then a proposal can be prepared and agreed to set the direction of travel.
With c.90% of UK searches going through Google at any moment, this will be our first focus of attention. We may consider others, such as Microsoft’s Bing, as well. This is dependent upon the planned level of activity and historical usage.
There are 3 broad steps that Coyne Sales and Marketing go through when undertaking SEO work for clients. These are research, optimisation and reporting.
We follow a tried and tested, rigorous method to push you up the rankings and get you found on the web. There are no quick-fixes in SEO. Although we’d expect immediate improvements for most clients, best results generally take a few months to achieve.
To find out more about the Coyne.Marketing SEO and SEM capability and services, set up an online video call or meeting at your offices.
4 REASONS TO BE CONFIDENT IN COYNE.MARKETING
Quotes are free. All SEO and SEM costs are itemised, up-front and agreed before work commences. As are schedules, so you’ll know when you’ll get the finished result. What you see is what you get with Coyne.Marketing. All work is undertaken in the UK.
SEO and SEM are time-consuming tasks but nevertheless, they’ll not cost you the earth. Ask for a free, no obligation quote and it’ll be competitive.
Rolling monthly contracts work best, with no nasty tie-ins or exit fees if you want to move elsewhere.
I’ll try not to baffle you with digital marketing jargon; I prefer plain English when communicating with clients. I’ll explain what we’re doing and why, so you understand the value of the work. We’ll try to adopt your style and tone of voice when (re)writing content, so it reflects how you want to be seen in your market.
SEO and SEM are fundamental building blocks for digital marketing and advertising. Don’t leave it to anyone who doesn’t display empathy with your market. My philosophy is to start from the premise that it’s a commercial project, usually to help clients to sell more.