Target Market Persona: Paint Some Personality Into It

Target Market Persona: Paint Some Personality Into It The target market persona is a fundamental building block of modern marketing. Is marketing a science or an art? A bit of both if you’re doing it properly, according to my experience and most writers. (See Brand Quarterly for a good exposition) Nowhere is this more evident […]

Plain on the Tin, Complex Underneath

Plain on the Tin, Complex Underneath Recruited as Head of Sales & Marketing at clinical decision support software developer, Plain Healthcare in 2005. Promoted to Board after less than 2 years. Left when business sold to Advanced Health and Care at the end of 2013. Clinical decision support content at heart of products was NICE-accredited […]

Custometrix

Custometrix Freelance Consultant | Interim Director and Manager An independent consultancy, Custometrix Ltd supplied marketing, sales, CRM and inside sales consultancy services, as well as interim management. Between 2000 and 2005, it had numerous clients including the following, below. INTERIM MANAGEMENT Caribaya Inc. was a multi-media contact centre based in Barbados. As interim CEO, my […]