7 Actions for SMEs in Developing a Winning Customer Strategy

Customer Strategy

7 Actions for SMEs in Developing a Winning Customer Strategy An effective and winning customer strategy will cut across the traditional, functional silos of most companies. It will form a central part of the marketing, sales, customer service and CRM functions, plus any others that come into direct contact with the most important people in […]

Why is a Marketing Health Check Vital for All Businesses?

Coyne Marketing Audit Health Check

Why is a Marketing Health Check Vital for All Businesses? The Marketing Health Check from Coyne.Marketing enables you to review your marketing activity against expectation and best-practice. In doing so, it delivers an unbiased, external perspective of your business. This can help you to improve what you’re doing and get greater value for money from […]

5 Great Reasons to Use a Customer Experience (CX) Specialist Independent Consultant

customer journey mapping | coyne Sales and Marketing | Coyne.Marketing || Independent consultant

5 Great Reasons to Use a Customer Experience (CX) Specialist Independent Consultant If you’re considering a customer experience transformation, CX audit or CEM programme, make sure you use an independent consultant. Customer experience management transformations are large projects that cut across most your business. I always advocate a pilot programme; however, you’ll only realise the […]