7 Actions for SMEs in Developing a Winning Customer Strategy An effective and winning customer strategy will cut across the traditional, functional silos of most companies. It will form a central part of the marketing, sales, customer service and CRM functions, plus any others that come into direct contact with the most important people in […]
An Explosion in Customer Engagement through Social Media need not cause a Headache As customer engagement through social media becomes the norm in customer service, logistical issues of handling volumes of conversations can become a challenge. This is especially true if it builds quickly. The immediacy of social media and the customer service expectations of many markets […]
CX audit in 6 steps to improve customer journey & meet business objectives. How to deliver customer experience audit, customer journey maps, personas devt.
Found by TeleTracking TeleTracking Technologies Inc. is a privately owned, US-based developer of workflow automation software and technology for hospitals. Recruited as Regional Director – UK, I reported to the company President and sold their patient flow, capacity management and real time locating systems into the acute sector. Responsible for new business development sales as […]
Plain on the Tin, Complex Underneath Recruited as Head of Sales & Marketing at clinical decision support software developer, Plain Healthcare in 2005. Promoted to Board after less than 2 years. Left when business sold to Advanced Health and Care at the end of 2013. Clinical decision support content at heart of products was NICE-accredited […]
Custometrix Freelance Consultant | Interim Director and Manager An independent consultancy, Custometrix Ltd supplied marketing, sales, CRM and inside sales consultancy services, as well as interim management. Between 2000 and 2005, it had numerous clients including the following, below. INTERIM MANAGEMENT Caribaya Inc. was a multi-media contact centre based in Barbados. As interim CEO, my […]
Building a Call Centre for NextCall Telecom NextCall was an early-mover in the telecoms wholesale market, reselling services from BT & Energis. They had initially outsourced all of their direct sales, provisioning and customer service work. They became dissatisfied with the service their main call centre provider gave them but loved what Heroes of Telemark provided. We […]
Telemarketing of Heroic Standards Heroes of Telemark was established as telemarketing agency for B2B clients. Based in Bishops’ Stortford, Hertfordshire we focussed on lead generation, call handling and market research. A wide range of clients included IT and technology companies (Servo Computer Services, Keyence, CDI Technologies), insurance (The Source, Mobile Doctors), public sector (Bedfordshire County […]