More Playtime: Back to Toys with Tyco

More Playtime: Back to Toys with Tyco Part of a board of four of the UK subsidiary of Tyco Toys Inc. of the USA I was drafted in to improve our retail presence and distribution, along with improving consumer advertising and promotion. As Marketing Director and responsible for consumer marketing, trade marketing and quality assurance, […]

In the Drink at IDV

In the Drink at IDV Seven and a half years of building brands in the wines and spirits industry with International Distillers & Vintners (IDV) and the opportunity to create some great advertising and promotional activity. It started with Hennessy Cognac, liaising with the brand owners in France,developing some premium press advertising and building distribution […]

Making Board Games Fashionable at Palitoy

Making Board Games Fashionable at Palitoy As Brand Manager for Parker Games at Palitoy between 1984 and 1987, I was responsible for Trivial Pursuit. This board game was played in one of every eight households in the UK at the time. I also managed a range of other games which were some of the hottest properties in the toys […]