An explosion in customer engagement through social media need not cause a headache

Customer engagement

An Explosion in Customer Engagement through Social Media need not cause a Headache As customer engagement through social media becomes the norm in customer service, logistical issues of handling volumes of conversations can become a challenge. This is especially true if it builds quickly. The immediacy of social media and the customer service expectations of many markets […]

Target Market Persona: Paint Some Personality Into It

We're all different ... target market

Target Market Persona: Paint Some Personality Into It The target market persona is a fundamental building block of modern marketing. Is marketing a science or an art? A bit of both if you’re doing it properly, according to my experience and most writers. (See Brand Quarterly for a good exposition) Nowhere is this more evident […]

Why is a Marketing Health Check Vital for All Businesses?

Coyne Marketing Audit Health Check

Why is a Marketing Health Check Vital for All Businesses? The Marketing Health Check from Coyne.Marketing enables you to review your marketing activity against expectation and best-practice. In doing so, it delivers an unbiased, external perspective of your business. This can help you to improve what you’re doing and get greater value for money from […]

Plain on the Tin, Complex Underneath

plain-healthcare-avia-odyssey-TAS

Plain on the Tin, Complex Underneath Recruited as Head of Sales & Marketing at clinical decision support software developer, Plain Healthcare in 2005. Promoted to Board after less than 2 years. Left when business sold to Advanced Health and Care at the end of 2013. Clinical decision support content at heart of products was NICE-accredited […]

Custometrix

Custometrix Freelance Consultant | Interim Director and Manager An independent consultancy, Custometrix Ltd supplied marketing, sales, CRM and inside sales consultancy services, as well as interim management. Between 2000 and 2005, it had numerous clients including the following, below. INTERIM MANAGEMENT Caribaya Inc. was a multi-media contact centre based in Barbados. As interim CEO, my […]