7 Actions for SMEs in Developing a Winning Customer Strategy
7 Actions for SMEs in Developing a Winning Customer Strategy An effective and winning customer strategy will cut across the traditional, functional silos of most companies. It will form a central part of the marketing, sales, customer service and CRM functions, plus any others that come into direct contact with the most important people in […]
Free local marketing idea for independent retailers
Free local marketing idea for independent retailers How about this for a great, free, local marketing idea that’s also ecologically sound and recycles natural resources? Local Marketing Idea A few months ago I was in need of some packaging material. We were about to embark on a kitchen project at home and needed to empty […]
Sales and Marketing Health Checks are Free for Micro-Businesses!
Sales and Marketing Health Checks are Free for Micro-Businesses! A Sales and Marketing Health Check is the best way for smaller businesses to review their commercial performance. It’s an unbiased, structured, external review of your sales and marketing activity, delivered by Coyne Sales and Marketing. You get a straightforward, visual report at the end that […]
Target Market Persona: Paint Some Personality Into It
Target Market Persona: Paint Some Personality Into It The target market persona is a fundamental building block of modern marketing. Is marketing a science or an art? A bit of both if you’re doing it properly, according to my experience and most writers. (See Brand Quarterly for a good exposition) Nowhere is this more evident […]
Why is a Marketing Health Check Vital for All Businesses?
Why is a Marketing Health Check Vital for All Businesses? The Marketing Health Check from Coyne.Marketing enables you to review your marketing activity against expectation and best-practice. In doing so, it delivers an unbiased, external perspective of your business. This can help you to improve what you’re doing and get greater value for money from […]
CUSTOMER EXPERIENCE AUDIT (CX AUDIT) #2: Six Step Guide
CX audit in 6 steps to improve customer journey & meet business objectives. How to deliver customer experience audit, customer journey maps, personas devt.
CUSTOMER EXPERIENCE AUDIT (CX AUDIT) #1: What is it and why is it important?
This is the first of two articles about the customer experience audit (CX audit). At first, I’ll focus on what a CX audit is, why it’s important and when you should consider conducting one.
CAREER TIMELINE – Over 30 years of Marketing Hover over the coverflow below for a little more information, select to be taken to details of experience, achievements and capabilities. 1984 Making Board Games Fashionable at PALITOY 1988 In the Drink at IDV 1995 More Play Time, Toys Again at Tyco 1997 Telemarketing of Heroic Standards […]
Plain on the Tin, Complex Underneath
Plain on the Tin, Complex Underneath Recruited as Head of Sales & Marketing at clinical decision support software developer, Plain Healthcare in 2005. Promoted to Board after less than 2 years. Left when business sold to Advanced Health and Care at the end of 2013. Clinical decision support content at heart of products was NICE-accredited […]
Custometrix Freelance Consultant | Interim Director and Manager An independent consultancy, Custometrix Ltd supplied marketing, sales, CRM and inside sales consultancy services, as well as interim management. Between 2000 and 2005, it had numerous clients including the following, below. INTERIM MANAGEMENT Caribaya Inc. was a multi-media contact centre based in Barbados. As interim CEO, my […]