Building a Call Centre for NextCall Telecom

Building a Call Centre for NextCall Telecom NextCall was an early-mover in the telecoms wholesale market, reselling services from BT & Energis. They had initially outsourced all of their direct sales, provisioning and customer service work. They became dissatisfied with the service their main call centre provider gave them but loved what Heroes of Telemark provided. We […]

Telemarketing of Heroic Standards

telesales and telemarketing training, inside sales

Telemarketing of Heroic Standards Heroes of Telemark was established as telemarketing agency for B2B clients. Based in Bishops’ Stortford, Hertfordshire we focussed on lead generation, call handling and market research.  A wide range of clients included IT and technology companies (Servo Computer Services, Keyence, CDI Technologies), insurance (The Source, Mobile Doctors), public sector (Bedfordshire County […]

More Playtime: Back to Toys with Tyco

More Playtime: Back to Toys with Tyco Part of a board of four of the UK subsidiary of Tyco Toys Inc. of the USA I was drafted in to improve our retail presence and distribution, along with improving consumer advertising and promotion. As Marketing Director and responsible for consumer marketing, trade marketing and quality assurance, […]

In the Drink at IDV

smirnoff_vodka

In the Drink at IDV Seven and a half years of building brands in the wines and spirits industry with International Distillers & Vintners (IDV) and the opportunity to create some great advertising and promotional activity. It started with Hennessy Cognac, liaising with the brand owners in France,developing some premium press advertising and building distribution […]

Making Board Games Fashionable at Palitoy

trivial_pursuit_boardgame

Making Board Games Fashionable at Palitoy As Brand Manager for Parker Games at Palitoy between 1984 and 1987, I was responsible for Trivial Pursuit. This board game was played in one of every eight households in the UK at the time. I also managed a range of other games which were some of the hottest properties in the toys […]