In the Drink at IDV

In the Drink at IDV Seven and a half years of building brands in the wines and spirits industry with International Distillers & Vintners (IDV) and the opportunity to create some great advertising and promotional activity. It started with Hennessy Cognac, liaising with the brand owners in France,developing some premium press advertising and building distribution […]

Making Board Games Fashionable at Palitoy

Making Board Games Fashionable at Palitoy As Brand Manager for Parker Games at Palitoy between 1984 and 1987, I was responsible for Trivial Pursuit. This board game was played in one of every eight households in the UK at the time. I also managed a range of other games which were some of the hottest properties in the toys […]