7 Actions for SMEs in Developing a Winning Customer Strategy
7 Actions for SMEs in Developing a Winning Customer Strategy An effective and winning customer strategy will cut across the traditional, functional silos of most companies. It will form a central part of the marketing, sales, customer service and CRM functions, plus any others that come into direct contact with the most important people in […]
Sales and Marketing Health Checks are Free for Micro-Businesses!
Sales and Marketing Health Checks are Free for Micro-Businesses! A Sales and Marketing Health Check is the best way for smaller businesses to review their commercial performance. It’s an unbiased, structured, external review of your sales and marketing activity, delivered by Coyne Sales and Marketing. You get a straightforward, visual report at the end that […]
Career Timeline
CAREER TIMELINE – Over 30 years of Marketing Hover over the coverflow below for a little more information, select to be taken to details of experience, achievements and capabilities. 1984 Making Board Games Fashionable at PALITOY 1988 In the Drink at IDV 1995 More Play Time, Toys Again at Tyco 1997 Telemarketing of Heroic Standards […]
An Ideal Business Manager
An Ideal Business Manager As Divisional Business Manager at Ideal Health Consultants I had responsibility for business development and sales delivery of IT-enabled change consultancy services and contract staffing assignments. I worked there 2015-16, immediately before establishing Coyne Sales and Marketing Ltd and Coyne.Marketing. Our client base extended to all aspects of the NHS, from […]
Found by TeleTracking
Found by TeleTracking TeleTracking Technologies Inc. is a privately owned, US-based developer of workflow automation software and technology for hospitals. Recruited as Regional Director – UK, I reported to the company President and sold their patient flow, capacity management and real time locating systems into the acute sector. Responsible for new business development sales as […]
Custometrix
Custometrix Freelance Consultant | Interim Director and Manager An independent consultancy, Custometrix Ltd supplied marketing, sales, CRM and inside sales consultancy services, as well as interim management. Between 2000 and 2005, it had numerous clients including the following, below. INTERIM MANAGEMENT Caribaya Inc. was a multi-media contact centre based in Barbados. As interim CEO, my […]
Building a Call Centre for NextCall Telecom
Building a Call Centre for NextCall Telecom NextCall was an early-mover in the telecoms wholesale market, reselling services from BT & Energis. They had initially outsourced all of their direct sales, provisioning and customer service work. They became dissatisfied with the service their main call centre provider gave them but loved what Heroes of Telemark provided. We […]
Telemarketing of Heroic Standards
Telemarketing of Heroic Standards Heroes of Telemark was established as telemarketing agency for B2B clients. Based in Bishops’ Stortford, Hertfordshire we focussed on lead generation, call handling and market research. A wide range of clients included IT and technology companies (Servo Computer Services, Keyence, CDI Technologies), insurance (The Source, Mobile Doctors), public sector (Bedfordshire County […]
More Playtime: Back to Toys with Tyco
More Playtime: Back to Toys with Tyco Part of a board of four of the UK subsidiary of Tyco Toys Inc. of the USA I was drafted in to improve our retail presence and distribution, along with improving consumer advertising and promotion. As Marketing Director and responsible for consumer marketing, trade marketing and quality assurance, […]
In the Drink at IDV
In the Drink at IDV Seven and a half years of building brands in the wines and spirits industry with International Distillers & Vintners (IDV) and the opportunity to create some great advertising and promotional activity. It started with Hennessy Cognac, liaising with the brand owners in France,developing some premium press advertising and building distribution […]