Telemarketing of Heroic Standards – Coyne.Marketing

Telemarketing of Heroic Standards

Heroes of Telemark was established as telemarketing agency for B2B clients. Based in Bishops’ Stortford, Hertfordshire we focussed on lead generation, call handling and market research.

A wide range of clients included IT and technology companies (Servo Computer Services, Keyence, CDI Technologies), insurance (The Source, Mobile Doctors), public sector (Bedfordshire County Council, The Labour Party) and telecoms (Advanced Telecom Services, NextCall).

As the business expanded and more staff were taken on, I developed a methodology for training new recruits. It involved focussing on the structure of an effective call and providing them with a mental map to keep them on track. It avoided scripting or aggressive, pushy calling approaches and ensured we were effective in delivering to our clients’ expectations.

NextCall were so impressed with our service levels that they bought the company.

Simultaneously, I acted as a freelance marketing consultant via ChrisCOYNEConsulting for a number of clients such as Jeenay (child car safety seats), @mraf (IT Training) and Acrokool (refrigeration).

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Chris Coyne

A marketing and advertising professional through-and-through. Broad experience of multiple markets and board-level job functions. My mission is to help clients to profit from delivering cleaner, simpler, better customer experiences. I impact on business performance through marketing strategy and planning prior to programme delivery. Typically this includes audits, digital and offline marketing programmes and advertising.

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